Experiments on Mass Communication [online] / C. I. Hovland, A. A. Lumsdaine
Contributor(s): HOVLAND, C. I | LUMSDAINE, A. A.Material type: BookSeries: Princeton Legacy Library, 5060.Publisher: New Jersey : Princeton University Press, 2017Description: 1 resursă online (356 p.).ISBN: 9781400886807.Subject(s): | DE-Psihologie | | cărți electronice | cărți străine | cărți achiziții | psihologie socială | armatăGenre/Form: Online resources: Acces la textul integral numai din contul de acces mobil.
Frontmatter Preface Contents Chapter 1. Introduction
Part I. Film evaluation studies Introduction to part I Chapter 2. The orientation film, “The battle of Britain” Chapter 3. General implications derived from the orientation film experiments Chapter 4. The audience's evaluation of films Chapter 5. Experimental comparison of alternative presentations Chapter 6. Effects of films on men of different intellectual ability
Part II. Studies employing controlled variation Introduction to part II Chapter 7. Short-time and long-time effects of an orientation film Chapter 8. The effects of presenting “one side” versus “both sides” in Changing opinions on a controversial subject Chapter 9. The effect of an audience-participation technique in film-strip presentation Chapter 10. Summary and evaluation
Appendices Appendices: measurement problems encountered A. The baseline for measurement of percentage change B. “Marginal” versus “internal” effects
C. Comparison of the before-after and the after-only design of experiments
D. “Regression” in the analysis of effects of films
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