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Narrative and numbers [online] : the value of stories in business / Aswath Damodaran.

By: DAMODARAN, Aswath.
Material type: materialTypeLabelBookPublisher: New York : Columbia Business School Publishing, 2017Description: 1 resursă online (296 p.).ISBN: 9780231542746.Subject(s): | DE-Management | | cărți străine | cărți achiziții | cărți electronice | management | afaceri | marketingGenre/Form: resursă online Online resources: Acces la textul integral numai din contul de acces mobil.
Contents:
A Tale of Two Tribes Tell Me a Story The Elements of Storytelling The Power of Numbers Number-Crunching Tools Building a Narrative Test-Driving a Narrative From Narratives to Numbers Numbers to Value Improving and Modifying Your Narrative— The Feedback Loop Narrative Alterations—The Real World Intrudes News and Narratives Go Big—The Macro Story The Corporate Life Cycle The Managerial Challenge The Endgame
List(s) this item appears in: Titluri cărți electronice achiziționate prin Anelis Plus (De Gruyter) | Titluri cărți electronice intrate în bibliotecă în anul 2020 | Titluri cărți electronice marketing | Titluri cărți mk-comunicare (DC nave) intrate în 2016-2021 | Titluri cărți mk-comunicare (DC nave) publicate în 2017-2021 | Titluri cărți cibernetică și informatică economică (DC) intrate în 2016-2021 | Titluri cărți management intrate în 2016-2021 | Titluri cărți marketing intrate în 2016-2021
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Indice.

A Tale of Two Tribes Tell Me a Story The Elements of Storytelling The Power of Numbers Number-Crunching Tools Building a Narrative Test-Driving a Narrative From Narratives to Numbers Numbers to Value Improving and Modifying Your Narrative— The Feedback Loop Narrative Alterations—The Real World Intrudes News and Narratives Go Big—The Macro Story The Corporate Life Cycle The Managerial Challenge The Endgame

Achiziție prin proiectul Anelis Plus 2020.

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