Destination marketing and management [online] : theories and applications / edited by Youcheng Wang, Abraham Pizam
Contributor(s): WANG, Youcheng | PIZAM, Abraham.Material type: BookPublisher: Wallington, Oxfordshire, UK ; Cambridge, MA : CABI, 2011Description: 1 resursă online (x, 370 p.).ISBN: 9781845937621 (print); 9781845937003.Subject(s): | DE-Marketing | DE-Management | | turism | marketing | management | cărți străine | cărți electroniceGenre/Form: Online resources: Acces la textul integral numai din Intranet sau contul de acces mobil
Include referințe bibliografice.
Destination marketing and management: scope, definition and structures Destination planning and policy: process and practice Travel motivation, benefits and constraints to destinations Traveller decision making: the experientialist stance Destination information search strategies Experiential consumption and destination marketing Destination marketing research: issues and challenges. Destination branding and positioning Destination image development and communication The evolution of tourism products in St Andrews, Scotland: from religious relics to golfing Mecca Distribution channels in destination marketing and promotion Destination marketing systems: critical factors for functional design and management eTourism: critical information and communication technologies for tourism destinations Web 2.0, the online community and destination marketing Events and destination management Collaborative destination marketing: principles and applications Tourism development and destination community residents The importance of safety and security for tourism destinations Destination crisis management A model of destination competitiveness and sustainability Destination management: challenges and opportunities
Achiziție prin Proiectul Anelis Plus 2020.