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Measurement in marketing [online] : operationalization of latent constructs / Azza Frikha

By: FRIKHA, Azza.
Material type: materialTypeLabelBookPublisher: London ; Hoboken, NJ : ISTE ; John Wiley, 2019Description: 1 resursă online (xviii, 220 p.).ISBN: 9781119671374.Subject(s): | DE-Marketing | | marketing | măsurători de marketing | cărți străine | cărți achiziții | cărți electroniceGenre/Form: lucrare de specialitateOnline resources: Acces la textul integral din intranet si contul de acces mobil
Contents:
Characteristics and Main Types of Measurement Standardizing or Constructing a Measurement Scale Conception of a Measurement Scale Construction of a Measurement Scale Design of a Measurement Scale Quantitative Purification of a Reflective Scale Validity of a Measurement Scale Glossary
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Index

Characteristics and Main Types of Measurement Standardizing or Constructing a Measurement Scale Conception of a Measurement Scale Construction of a Measurement Scale Design of a Measurement Scale Quantitative Purification of a Reflective Scale Validity of a Measurement Scale Glossary

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