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Augmented customer strategy edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz CRM in the digital age / [online] :

Contributor(s): N'GOALA, Gilles [ed.] | PEZ‐PÉRARD, Virginie [ed.] | PRIM‐ALLAZ, Isabelle [ed.].
Material type: materialTypeLabelBookPublisher: London : Wiley, 2019Description: 1 resursă online.ISBN: 9781119618324.Subject(s): | DE-Management | | management | clienți | managementul relațiilor cu clienții | tehnici digitale | tehnologie | strategii manageriale | cărți străine | cărți achiziții | cărți electroniceGenre/Form: lucrare de specialitateOnline resources: Acces online la textul integral numai din Intranet
Contents:
Customer Strategies in the Face of New Technological, Social and Environmental Challenges Brand Practices Faced with Augmented Consumers The Augmented Customer Relationship: the Increasing Importance of the Customer's Role Innovation Augmented by the Customer: From Ideation to Diffusion The Customer's Voice: Toward New Listening Tools Redesigning the Customer's Role in a Connected World The Augmented Customer Experience: Between Humanity and Robotization? Designing Your Customer Experience Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives? Engaging Reciprocity from the Complainant Customer in the Digital Age The Firm's Empathic Capacity: a Social Neuroscience Perspective for Managing Customer Engagement in the Digital Era Data Marketing for Customer Intimacy The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices The Legal Basis for a Data Economy Based on Trust Information Systems Security: Challenges, Vulnerabilities and Tools Organizing the Augmented Customer Relationship
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Customer Strategies in the Face of New Technological, Social and Environmental Challenges Brand Practices Faced with Augmented Consumers The Augmented Customer Relationship: the Increasing Importance of the Customer's Role Innovation Augmented by the Customer: From Ideation to Diffusion The Customer's Voice: Toward New Listening Tools Redesigning the Customer's Role in a Connected World The Augmented Customer Experience: Between Humanity and Robotization? Designing Your Customer Experience Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives? Engaging Reciprocity from the Complainant Customer in the Digital Age The Firm's Empathic Capacity: a Social Neuroscience Perspective for Managing Customer Engagement in the Digital Era Data Marketing for Customer Intimacy The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices The Legal Basis for a Data Economy Based on Trust Information Systems Security: Challenges, Vulnerabilities and Tools Organizing the Augmented Customer Relationship

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