Augmented customer strategy edited by Gilles N'Goala, Virginie Pez-Perard, Isabelle Prim-Allaz CRM in the digital age / [online] :
Contributor(s): N'GOALA, Gilles [ed.] | PEZ‐PÉRARD, Virginie [ed.] | PRIM‐ALLAZ, Isabelle [ed.].Material type: BookPublisher: London : Wiley, 2019Description: 1 resursă online.ISBN: 9781119618324.Subject(s): | DE-Management | | management | clienți | managementul relațiilor cu clienții | tehnici digitale | tehnologie | strategii manageriale | cărți străine | cărți achiziții | cărți electroniceGenre/Form: lucrare de specialitateOnline resources: Acces online la textul integral numai din Intranet
Include referințe bibliografice.
Customer Strategies in the Face of New Technological, Social and Environmental Challenges Brand Practices Faced with Augmented Consumers The Augmented Customer Relationship: the Increasing Importance of the Customer's Role Innovation Augmented by the Customer: From Ideation to Diffusion The Customer's Voice: Toward New Listening Tools Redesigning the Customer's Role in a Connected World The Augmented Customer Experience: Between Humanity and Robotization? Designing Your Customer Experience Customer Relationships and Digital Technologies: What Place and Role for Sales Representatives? Engaging Reciprocity from the Complainant Customer in the Digital Age The Firm's Empathic Capacity: a Social Neuroscience Perspective for Managing Customer Engagement in the Digital Era Data Marketing for Customer Intimacy The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices The Legal Basis for a Data Economy Based on Trust Information Systems Security: Challenges, Vulnerabilities and Tools Organizing the Augmented Customer Relationship
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